Everybody is really trying to be somewhat”environmentally and socially correct”.

GREENWASHING, a  lot of that is going on right now. But could it just be the first step in the right direction? This buys some time to shift investments but real change must follow, or bust. There has been a huge spike in popular awareness and consumers are starting to really care. #sustainability #branding #relatablemessages.

Time for a shift.

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